As a seminar task I have been asked to redesign popular logos just to see how colour effects them. What I tried to do was investigate colours that create a completely different mood, colours that don't work well together and colours that wouldn't be suitable for companies. I think when it comes to branding, colour is really important. The colours need to suit the consumers, go with any ethnic backgrounds & follow their target market. For example, Barbie is directed towards female children and the colour most directed to them is pink. Food logos are also very important because if you use the wrong colour, it may give off the wrong impression. You wouldnt want to make a bread logo in different shades of green because green can often be associated with mould, urgh.
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