Today, The FWA's website of the day is ALDO, a shoe brand. This website isn't the company's main selling website, it's more of a promotional website which I find quite confusing.
And yet again, we have ANOTHER website that is Flash operated. The amount of times I've seen that HTML 5 and CSS 3 is taking over is starting to seem a bit silly. It seems as though people can't move away from Flash! There's not a lot wrong with it, but the website did take a while to load because of it being flash. Honestly, think people should look into HTML 5 more!
Okay, so the whole idea of the website is to try and promote some sort of offer. There are 3 games based around the products and if you win every game you get 15% off your next purchase. Just by playing you can get entered into a prize draw for a life time's supply of shoes.
I think it's a really quirky way of trying to promote the offers, but not everyone will know about the site so it is essential they advertise it on their main website, in stores, flyers etc.
There is a link in the top right hand corner of the screen so that when you click on it you can just view the range of shoes available. I think this isn't very practical because they then have to find another website, find the same pair of shoes and then buy them if they want to. I think the link to view the collection should be replaced with a link to the main website.
This is a screenshot of one of the games. I think it's a really nice way of seeing what's available from them and the experience is totally interactive.
Even thought the website is meant to be interactive & all that, there isn't really a lot to be interactive with. You click on a few things to pick them and then everything is done by flash. It gets a bit boring as you go further on so it may lose people's interest.
I like how the links are all positioned along the bottom, keeping them close together & easy to find. However at times, I think it is a bit hard to read them. I have no idea what relevance the white tiger has to the brand, so I just think it's a bit weird. This website gets 7/10 :)
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