Wednesday, 23 November 2011

Voyage research - Cruise Website Reviews (P&O)

To help me gain more inspiration for the design of my website, I have decided to analyse 3 existing cruise websites. These are P&O, Royal Caribbean and Thomas Cook.





This is the home page for P&O. I really like how the main container is centered in the middle of the screen with the blue gradient background behind it. Immediately I think of the sea when I see this type of background, so this could be something I could incorporate into my website. The image located at the top of the home page is really eye catching and contains an offer which would help to drive sales. 



The links at the top of the page have a drop down menu which leads to different areas of the website. This is a good way of linking pages as it is very clear & people can easily find what they are looking for. To make it even quicker, a search bar is incorporated into the home page in the top right corner. 


The footer of the website contains a majority of the links that are within the navigation at the top of the page. There are also links to their facebook, twitter and youtube pages. I think these social networking links need to be made more prominent so that people can find them easier. Maybe add them to the top right corner of the page so people can see them as soon as they get onto the website?

On all of the pages also, there is a fixed DIV to allow users to give website feedback. I think this is a really good aspect of the website as they can make improvements to the website to make sure the usability of the website is up to standards. 

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