Voyage research - Cruise Website Reviews (Royal Caribbean)

On the home page of the Royal Caribbean website, there is a large banner at the top that is animated. This shows a series of images to do with the cruise's activities. This animated aspect really stands out and immediately draws your attention to the top of the page. This is also where the offers are displayed to help draw customers to them. 


The colour scheme is very similar to the P&O website, using a lot of blues & yellows that would be associated to the sea and sun. 

The navigation situated at the top of the page involves a drop down menu just like the P&O website. The navigation is well set out, easy to follow and easy to read. This type of navigation seems popular so this may be something I need to incorporate into my website.

The footer shows all of the possible links for the website, and also contains some further information such as contact information & legal information. This small print can be very important, and I feel that it is not made clear enough on websites such as this one. 


Unlike the P&O website, there is no social networking links. Social networks have become increasingly important with businesses. I may benefit from incorporating some form of social network link so this will be something to consider when I am adding content to my website.